A logo is a valuable tool and an asset for promotion
MONROE TWP. -- "Come Grow With Us!" It's the message behind the new Williamstown logo and accompanying tagline that was officially unveiled June 4 by the Monroe Township Economic Development Commission (EDC).
The new logo and tagline serve as an immediately recognizable identifier for the community - a valuable tool and an asset for promotion.
In an effort to promote economic development and the benefits of moving to and living in Williamstown, Mayor Teefy, Township Council and the Economic Development Commission sought to promote the assets of the township as a welcoming, thriving and growing community.
Several discussions and brand discovery sessions were held with Williamstown's appointed agency, Suasion Communications Group, to develop and conceptualize the branding and logo. The official branding document serves as a useful foundation, narrative and script for branding Williamstown; and details the many developing assets offered by this burgeoning community.
Williamstown's Highlights include:
A great place to live: Ranked Nerd Wallet's No. 1 Place for Homeownership in New Jersey in 2014
Business sweet spot: Strategic positioning between several major highways, including a classic downtown area, as well as miles of acreage and space designated for retail, office, and commercial development along Route 322.
Pro-Business Local Government: Attractive commercial real estate, combined with incentive programs, a progressive, pro-business local government, and a central location.
New Director of Community Development and Zoning Officer: The Director of Community Development and Zoning Officer eases the process in locating a business to Williamstown.
Green community: Williamstown offers green incentives throughout the business planning process and participates in the Sustainable N.J. program through Sustainable Monroe Township.
Williamstown Chamber of Commerce: The newly formed chamber kicked off in early 2016 and is quickly growing in numbers and popularity.
Downtown/Main Street: Offering a unique mix of stores, Williamstown's charming and walkable downtown is a New Jersey Main Street and is adding new businesses regularly.
Characterized by successes in planning, residential, economic and business development, Williamstown is taking its progressive vision to the next level. Presently under development is a new website that will promote all the ways visitors, potential residents and businesses can "Come Grow With Us!"
For more information about Williamstown/Monroe Township, visit monroetownshipnj.org/.
This item submitted by Suasion Communications Group.