Scott Little writes that donors should look for charities that actually use most of the money where it does the most good.
To the Editor:
Have you ever received one of those calls with a ''friendly representative'' asking you to donate to ''help the children," "support law enforcement," ''help fight this disease'' or ''support the veterans''?
At this time of year, this type of solicitation is very common. These are worthy causes, and although the interruption of the call may be inconvenient, it is not someone selling something.
Most of us support one or more of these charities and rightly so. There are many people whose lives are made better because of this support.
One important question should be asked: "How much of every dollar I donate actually goes to support this cause?''
You will find out often that the answer is 15 percent or less. When asked where the balance goes, the answer usually given is that it is applied to ''administrative costs.''
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If you do donate to a cause or charity, please be certain that a large percentage of your donation actually reaches the cause you wish to support. Many, I am sure, would agree that even 15 percent to help someone is better than nothing, but imagine how much more effective a donation would be if 80, 90, or even 100 percent were to reach those really in need.
It should be mandatory for ''organizations'' that sponsor these calls to disclose the percentage that actually is applied to the cause at the beginning of every phone call, without the solicitor having to be asked. Penalties should be assessed if they fail to do so. This information should also be required to be in bold print on their ''pledge cards.''
When you give, choose a direct donation. Be sure to whom you are actually giving and who you are actually supporting. Make sure that those deserving of your support are getting the bulk of your donation.
Scott Little
Deptford Township
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